Star Sports 1 Hindi Airtel On SES 7/9 at 108.2°E New Frequency
Star Sports (formerly ESPN Star Sports) is a group of Indian multinational pay television sports channels owned by Star India, a subsidiary of The Walt Disney Company India. Previously a part of ESPN Star Sports operations based in Singapore, Star India took over the Indian business and relaunched channels under the unified Star Sports brand in 2013. Gautam Thakar is the CEO of Star Sports.
History
Hong Kong-based Star TV launched Prime Sports (later renamed Star Sports) in partnership with American company TCI, which owned Prime-branded regional sports channels. The channel was broadcast across Asia, including India, as with the footprint of AsiaSat 7. Star TV have since regionalised the channel with a number of versions. Later, ESPNjoined in the region as a competitor to Star Sports.
ESPN and Star Sports were competing each other across Asia. But in October 1996, both channels have agreed to combine their operations in the region. As a result, a joint venture named ESPN Star Sports was formed, to be headquartered in Singapore.The joint venture’s business in India was managed by its subsidiary, ESPN Software India Private Limited.
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