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FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world

FloSports was founded in 2006 by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in Austin, Texas. Martin designed the website’s prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from friends and family and started covering wrestling and track events. Co-founder Mark captured the service’s first original broadcast, Ryan Hall’s U.S half-

marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall’s record-breaking run caused a surge in the website’s popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.

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