Biss Key Of ESPN 2 On TelStar-12V @15.0W
ESPN2 is an American multinational pay television network owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%).
ESPN2 was initially formatted as a younger-skewing counterpart to its parent network ESPN, with a focus on sports popular among young adult audiences (ranging from mainstream events to other unconventional sports), and carrying a more informal and youthful presentation than the main network. By the late 1990s, this mandate was phased out, as the channel increasingly became a second outlet for ESPN’s mainstream sports coverage.
As of November 2021, ESPN2 reaches approximately 76 million television households in the United States – a drop of 24% from nearly a decade ago.
ESPN2 launched on October 1, 1993, at 7:30 p.m. ET. Its inaugural program was the premiere of SportsNight, a sports news program originally hosted by Keith Olbermann and Suzy Kolber; Olbermann opened the show and the channel by jokingly welcoming viewers to “the end of our careers. Launching with an estimated carriage of about 10 million homes, and nicknamed “The Deuce”ESPN2 aimed to be a more informal and youth-oriented channel than parent network ESPN, featuring a heavier emphasis on programming that would appeal to the demographic. The youthful image was also reflected in its overall presentation, which featured a graffiti-themed logo and on-air graphics.
FREQ: 12610 H 7555
BISS KEY: 44 56 85 1F 32 67 BC 55
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