ATV (Pakistan) New Frequency On Al Yah 1 52.5°E

ATV is the only semi-privately operated terrestrial television network in Pakistan; the channel used to has the second largest national viewership base in the country only behind PTV Home. The channel was launched on 1 May 2005.

Channel profile
The channel originally started as People’s Television Network (PTN) in 1990 as the first semi-governmental TV Channel and second TV Channel of Pakistan from Islamabad. In 1991 PTN’s name was changed to Shalimar TV Network (STN). STN came under PTV Network and was relaunched as Channel-3 in 1999 and with that the channel made its way to the satellite as well. In 2005 name of the channel was changed to ATV as it was relaunched this time under a joint

venture of Shalimar Recording and Broadcasting Company(SRBC) and Sports Star International (SSI). Since 2018 ATV is being operated under Shalimar TV Network of SRBC. ATV now operates with 20 stations covering all major cities and commercial centres of Pakistan. SRBC parted ways with SSI in 2018 and ran ATV as semi-governmental TV Channel from 2018 till 2019. Recently in 2019 ATV was relaunched as a semi-private channel as SRBC has joined hands with another private company FMG Pakistan as an advertising arm.

The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska (Gujranwala Division), Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population.

ATV’s role during and after the traumatic Earth Quake experience in 2005 in Pakistan was widely appreciated at home and abroad. All the capital and running expenses of the company are met from its own resources.ATV’s drama, music, fashion, showbiz, current affairs and agriculture programs are designed to cater to the varying entertainment tastes and information needs of its viewers.