FIFA World Cup
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2026 World Cup: An Insight into BBC and ITVs TV Broadcast Selection Process

Harry Kane is filmed by a cameraman at the 2018 World Cup

Men’s FIFA World Cup Fixture Schedule and Broadcasting

Overview of Broadcasting Arrangements

As the anticipation builds for the men’s FIFA World Cup, the schedule has been finalized, along with the broadcasting plans. However, determining which network airs each match presents a significant challenge for television executives.

In the UK, the BBC and ITV have collaborated on the broadcast of football’s premier event since 1966. Recently, they reached an agreement to again share live coverage for the tournaments in 2026 and 2030, ensuring that fans can continue to enjoy the World Cup on free-to-air television.

Equal Division of Broadcasting Rights

For the upcoming 2026 World Cup, the two networks will divide match broadcasting rights equally, which will include a collaborative airing of the final.

The Selection Process

But what criteria do the broadcasters use to decide match allocations? How does the selection procedure unfold? What occurs in the decision-making room on the pivotal day?